Knowledge@Wharton Business Radio | Sirius XM Channel 111
Orangenius has partnered with Knowledge@Wharton to produce the Business of Art radio series, an in-depth look at some of the business-centric issues facing artists and the art market. The first installment, a conversation between Jenifer Simon, director of programs and outreach at CERF+, an organization safeguarding artists’ livelihoods nationwide; and Gazem Saka, an artist and senior lecturer in economics at the University of Pennsylvania at the Wharton School, focuses on the importance of creating an artist business plan, which includes contingencies for issues like insurance or emergency relief.
The world of art is fragmented and unstructured. Grace Cho, a marketing executive who has worked for GE Capital and Nielsen, saw an enormous business opportunity in this market — as did Denis Nayden, former chairman of GE Capital now with private equity firm Oak Hill Capital Partners. They realized that by providing artists access to online tools and processes, they could make the “creative economy” efficient, transparent and user-friendly. . . .